Certificate Course in Events Management

The goal of this course is to make the students acquire in-depth knowledge and understanding of "event management" and to become familiar with management techniques and strategies required for the successful planning, promotion, implementation, and evaluation of special events.

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Introduction


The goal of this course is to make the students acquire in-depth knowledge and understanding of "event management" and to become familiar with management techniques and strategies required for the successful planning, promotion, implementation, and evaluation of special events.

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Overview

Course Outline:

Lecture 1:  Principles of project/Event Management: From concept to reality          

  • Understanding project management - resources - activities - risk management - delegation - project selection - the role of the Event Manager. 

Lecture 2:  Preparing a Proposal          

  • Conducting market research - establishing viability - capacities - costs and facilities - plans - timescales - contracts.          

Lecture 3:  Seeking Sponsors          

  • Different types of sponsorship - definition - objectives - target market - budget - strategic development - implementation - evaluation. 

Lecture 4:  Organizing the Event           

  • Purpose - venue - timing - guest list - invitations - food & drink - room dressing - equipment - guest of honor - speakers - media - photographers - podium - exhibition. 

Lecture 5:  Marketing Tools           

  • Types of advertising - merchandising - give-aways - competitions - promotions - website and text messaging. 

Lecture 6:  Media Tools          

  • Media invitations - photo-calls - press releases - TV opportunities - radio interviews. 

Lecture 7:  Promotional tools           

  • Flyers -  posters - invitations - website - newsletters - blogs - tweets. 

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BLUECREST COLLEGE ACCRA CAMPUS:

Cola Street, Near ATTC, 

Adjacent Societe Generale 

Head Office, Kokomlemle, 

P.O. Box AN18392, Accra

BlueCrest Ghana 

Cola Street, Near ATTC, Adjacent Societe. Generale Head Office, Kokomlemle,    

P.O. Box AN 18392, Accra   Email: contactus@bluecrest.edu.gh   

Tel: +233 (0)30-2250649 / (0)30-2251150 / (0)30-2251151, (0)28-9116315, (0)28-9116316