Ms. Sylvia Asheley Akrong is a lecturer with the School of Fashion & Design at BlueCrest College. She obtained her M.Edu in Fashion Design & Fashion Technology from University of Education-Winneba, Ghana. She has 5 years of teaching experience and her current research interests are in Fashion Merchandising/ Digital Marketing, Fashion trends, Beauty Culture and Consumer Behavior.

Areas of Teaching/ Specialization – Fashion Merchandising & Marketing, Garment Manufacturing Technology/Quality Control and Textiles

Research Area/ Focus - Ms. Akrong’s research interests are in the areas of Fashion Merchandising/ Digital Marketing, Fashion trends, Beauty Culture and Consumer Behavior

Recent Publications:

• Akrong, S., Howard, P., Marfo, S., & Simpson, K. (2019). Makeup Lifestyles of the Female Youths in Ghana. Evidence from Kumasi and Accra Tertiary Institutions. Arts and Design Studies, 75. doi: 10.7176/ads/75-01