BA COMMUNICATION
Journalism  |  Public Relations


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BA COMMUNICATION (Journalism & Public Relations)

DURATION: 4 YEARS  •  REGULAR & WEEKEND SESSIONS

The rapid evolution of the media landscape has transformed the way information is created, shared and consumed. Print, radio and television have converged with digital technologies to create an interconnected, multimedia communication environment. The BA Communication programme at BlueCrest University College equips you with the knowledge, skills and practical experience needed to thrive in this dynamic global industry.

The programme builds a strong foundation in communication and media studies, then lets you specialise in Journalism (print, broadcast, digital and web) or Public Relations (corporate communication, events and reputation management). Through academic theory, hands-on projects and industry exposure over four years, you graduate creative, technically skilled and ready for the profession.

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Have questions about Journalism or Public Relations? Fill out the form and our team will call you back.

Choose Your Specialisation

BA Communication is one 4-year degree with two career paths. You share a strong communication foundation, then focus on the track that fits your ambition.

Option 1

Journalism

Train as a multi-platform journalist across print, broadcast, digital and web. Learn to report, write, edit and produce news that informs and holds power to account.

  • News reporting & editing
  • Print, broadcast & online news production
  • Photojournalism & sports journalism
  • Development & financial reporting
Option 2

Public Relations

Build expertise in corporate communication, strategic messaging, media relations and reputation management for brands, organisations and public institutions.

  • Strategic & corporate communication
  • Advertising concepts & principles
  • Event management & stakeholder relations
  • Media laws, ethics & brand management
BA Communication students in the BlueCrest radio studio

OBJECTIVES


  • To produce graduates with strong academic knowledge and professional skills, ready to join a media, journalism or communication profession.

  • To produce graduates who contribute positively to society.

  • To produce graduates who lead with high morality, advanced skills and insightful attitudes.

  • To produce leaders in communication, media and social development.

check Apply Now Admissions Are Open

Course Content

A shared communication foundation plus specialised journalism and public relations subjects across four years.

  • Introduction to Mass Communication
  • Mass Communication Concepts and Processes
  • Business Communication
  • Information Technology Tools
  • English Grammar
  • African Studies
  • Media and Society
  • Computer Applications for Journalism
  • English Composition
  • Introduction to Journalism
  • News Reporting
  • Advertising Concepts and Principles
  • Introduction to Print Media
  • Editing: Concepts & Processes
  • Introduction to Broadcast Journalism
  • Introduction to Public Relations
  • French I & French II
  • Introduction to Development Communication
  • Introduction to Sports Journalism
  • Editing Concepts and Processes II
  • Introduction to Financial Reporting
  • Critical Thinking and Logic
  • Social Ethics
  • Online News Reporting
  • Photojournalism
  • Research Methods I & II
  • Theatre Arts
  • Media Laws & Ethics
  • Small Business Management & Entrepreneurship
  • Gender Studies
  • Strategic Communication
  • Leadership and Corporate Governance
  • Elective Courses

Job Prospects

Where a BA Communication degree can take you.

  • News Presenting / Anchoring
  • Digital Marketer
  • Social Media Management
  • Customer Relations Manager
  • Corporate Communications
  • Media Production
  • Public Relations Expert (PR)
  • Photojournalism
  • Content Strategist
  • Blogger
  • Editor
  • Content Analysis (Sports / Business)
  • Commentator
  • Journalist
Careers and internship placement at BlueCrest

Careers & Internship Placement

Internships are a compulsory part of the BA Communication programme, undertaken in the sixth semester. This experiential learning lets you apply classroom knowledge in a real workplace, build industry-relevant skills and gain experience that strengthens your career readiness.

Our Careers & Internship Placement Office supports you throughout — CV development, interview preparation, career coaching and placement opportunities through BlueCrest’s network of industry partners. It’s 100% placement and internship assistance, so you graduate job-ready.

Admission Requirements

Multiple entry routes are available. Not sure which applies to you? Request a callback and we’ll guide you.

WASSCE

Credit passes (A1–C6) in core English, core Mathematics, and either core Integrated Science or Social Studies, plus three elective subjects — aggregate 36 or better.

SSSCE

Credit passes (A–D) in core English, core Mathematics, and either core Science or Social Studies, plus three elective subjects — aggregate 24 or better.

Mature Applicants

  • At least 25 years by 1st February or 1st September of the intended year.
  • SHS Certificate or a Certificate of Professional Training.
  • Credit passes in core Mathematics and English, and a pass at interview.

GCE Candidates

Five (5) GCE ‘O’ Level credits including English and Mathematics, plus two (2) ‘A’ Level passes (other than General Paper) in relevant subjects. A-Level results older than five years should apply as mature applicants.

Professional Qualifications / Tertiary Diplomas

Entry at levels 200 and 300. Placement depends on assessment of certificates/diplomas. Holders must have GCE ‘O’ Level or SSSCE/WASSCE credit passes in English and core Mathematics.

Foreign Qualifications

All foreign qualifications are referred to the Ghana Tertiary Education Commission (GTEC) for determination of equivalences and eligibility for admission.

Testimonials From BlueCrest Communication Students

Nuhu Mohammed

“Studying Mass Communication in BlueCrest has helped me develop important life skills like critical thinking, problem solving, conflict resolution, team building, and public speaking. It has massively improved my skills in reframing real incidences that affect our society socially and culturally. This has helped me in serving as a committee member for the Municipal of Health Directorate in my municipality.”

Andromeda Nazah

“BlueCrest made an enormous impact on me by instilling great work ethics and soft skills for my career advancement.
I have proven competence in writing scripts, public speaking, broadcast, reporting and advertising. I am grateful for the journey because it did not only prepare me for my career path but groomed me to multi-task when it comes to other areas that go hand in hand with my tasks. Thank you, BLUECREST UNIVERSITY COLLEGE.”

Rachael Etta Ojong

“Prior to my admission into BlueCrest College, I was somewhat timid. As I enrolled in BCC, the lectures and exercises which included presentations and interviews enabled me to shake off my fears and gain confidence. I also took to reading productive books to improve my vocabulary and communication skills. Now I can stand in a room full of people and light up the place.”

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Faculty Members

Mr. Philip Acquaye, Head of Department

Mr. Acquaye is a Marketing and Communications professional with decades of experience practising journalism. His areas of specialization include Development Communication, Journalism, Marketing Communications and Script Writing. He has an MBA in Marketing from University of Ghana.

Mr. Philip Acquaye

- Head of Department
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